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Lifeplus Privacy Policy

LAST UPDATED: October 28, 2022

Lifeplus International and its affiliates (“Lifeplus”, “we”, “our”, and “us”) respect your concerns about privacy and personal data protection and value our relationship with you. This Privacy Policy (this “Policy”) applies solely to personal information collected through, the Lifeplus Teams app, and any consumer directed websites operated by Lifeplus, including websites that we operate under our own domains/URLs and web pages that we run on third party platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) (all of the foregoing, collectively, the “Site”), whether accessed via computer, mobile device or other device (collectively, “Device”).

This Policy describes the types of personal information we collect through the Site and how that personal information may be used and/or with whom it may be shared. This Policy also describes how you can reach us to update your personal information, access and control the use of the personal information, or get answers to questions you may have about our privacy practices at our Site. Please read this Policy carefully, because by accessing and using our Site you are acknowledging that you understand and agree to the terms of this Policy.

This Privacy Policy does not apply to any websites operated by third parties. We are not responsible for, and this Privacy Policy does not apply to, the privacy practices of other companies or other websites. We encourage you to seek out and read the privacy policy of each website that you visit.

Click on the links below to jump to each section:

When do we collect your information?
What information do we collect?
How do we use your personal information?
Do we disclose any information to outside parties?
What choices do you have about your personal information?
Location of our Site
How long do we retain your personal information?
Third party links
How do we protect your information?
Your California privacy rights
Do we collect information from children?
Contacting us
Changes to our Privacy Policy

When do we collect your information?

Lifeplus collects information relating to you and your use of the Site in order to provide products and features that are responsive to your needs. Lifeplus collects personal information in the following ways:

  • From you. We collect information from you when you register an account with us, place an order, request information, send us email, send us postal mail, speak with us on the telephone, or otherwise interact with us.
  • Automatically as you navigate the Site. Information collected automatically may include usage details, email address, IP addresses, and information collected through cookies and other tracking technologies.

What information do we collect?

Information You Provide Us. Lifeplus collects the information that you provide on the telephone, through mail orders or manually (using your keyboard, mouse, or touchpad) when you use the Site, including but not limited to:

  • First and last name
  • Mailing address
  • Telephone number
  • Email address
  • Social Security number
  • Login name
  • Password
  • Purchase history
  • Demographic information

In addition, Lifeplus collects the first and last name and the mailing address of any individual(s) for whom a Lifeplus customer purchases gifts.

We will not store your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their privacy policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express, and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

Information Sent to Us by Your Web Browser. We collect information that is sent to us automatically by your web browser or mobile device. This information typically includes your IP address, the identity of your Internet service provider, the name and version of your operating system, the name and version of your browser, the date and time of your visit, and the pages you visit. The information we receive may depend on your browser or device settings.

Generally, we use this information in the aggregate to help us improve the Site and make it more compatible with the technology used by our visitors. We may also review our server logs for security purposes-for example, to detect intrusions into our network-and we might share our server logs, which contain visitors’ IP addresses, with the appropriate investigative authorities who could use that information to trace and identify you.

Information Collected by Cookies and Other Technologies. We use “cookies” and other technologies to collect information and support certain features of the Site consistent with the terms of our Cookie Policy.

How do we use your personal information?

We process personal information in order to provide our products to you and any additional services you request, as well as to respond to communications from you. The precise purposes for which your personal information is processed will be determined by the request, and by applicable laws, regulatory guidance, and professional standards.

We use information we collect from you and information that we collect automatically to manage and improve our Site and our business. We take steps to ensure that your rights are safeguarded.

Generally, we use the personal information we collect through the Site:

  • to fulfill orders, including orders for gifts sent to individuals not affiliated with Lifeplus;
  • to process returns and exchanges;
  • to track and confirm online orders;
  • to manage your account with us;
  • to provide the information, products and services you request;
  • to better understand your needs and interests;
  • to provide you with a personalized experience when you use the Site;
  • to provide you with effective customer service;
  • to improve the content, functionality and usability of the Site;
  • to contact you with information and notices related to your use of the Site;
  • to contact you with special offers and other information we believe will be of interest to you (in accordance with any preferences you have expressed to us);
  • to invite you to participate in surveys and provide feedback to us (in accordance with any preferences you have expressed to us);
  • to improve our products and services;
  • to improve our marketing and promotional efforts;
  • for security, credit or fraud prevention purposes; and
  • for any other purpose identified in any other agreement between you and us.

Please see below for information about the choices you have about the ways we use your personal information.

Do we disclose any information to outside parties?

We do not sell, trade, or transfer your personal information to third parties, except in the circumstances described below.

Affiliates, Subsidiaries, and Independent Distributors

We may share your personal information with other Lifeplus affiliates, subsidiaries, and Lifeplus independent distributors.

Gift Recipients

We may share limited personal information with individuals for whom you have purchased gifts through Lifeplus.

Third-Party Service Providers

We may disclose your personal information to our vendors and other third-party service providers, such as credit card processors, website hosts, and shipping providers, that help us provide services and support features on our Site.

Legal Requirements and Business Transfers

We may disclose personal information (i) if we are required to do so by law, legal process, statute, rule, regulation, or professional standard, or to respond to a subpoena, search warrant, or other government official requests, (ii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, (iii) in connection with an investigation of a complaint, security threat, or suspected or actual illegal activity; (iv) in connection with an internal audit; or (v) in the event that Lifeplus is subject to mergers, acquisitions, joint ventures, sales of assets, reorganizations, divestitures, dissolutions, bankruptcies, liquidations, or other types of business transactions. In these types of transactions, personal information may be shared, sold, or transferred, and it may be used subsequently by a third party.

What choices do you have about your personal information?

We offer certain choices about how we communicate with you and what personal information we obtain about you and share with others.


If you have created a profile or account on our Site, you can update your contact information after you log into your account or call or email us to make changes.


If you no longer wish to receive promotional or informational emails from us, you may opt-out from receiving future emails from us by following the instructions for unsubscribing in the promotional or informational emails we send you or by contacting us at the email address or phone number below.


Most web browsers automatically accept cookies, but you can change your browser’s settings to disable all or certain cookies if you wish. Please see our Cookie Policy for additional information.

Do Not Track

Because there currently is not an industry or legal standard for recognizing or honoring Do Not Track (“DNT”) signals, we do not respond to them at this time.

Location of our Site

The Site is hosted and operated in the United States. However, we and our service providers may store information about individuals in the United States, or we may transfer it to, and store it within, other countries.

Visitors from jurisdictions outside the United States visit us at their own choice and risk.

If you are not a resident of the United States, you acknowledge and agree that we may collect and use your personal information outside your home jurisdiction, and that we may store your personal information in the United States or elsewhere. Please note that the level of legal protection provided in the United States from which you may access our Site may not be as stringent as that under privacy standards or the privacy laws of other countries, possibly including your home jurisdiction.

How long do we retain your personal information?

We will keep your personal information for the period necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is permitted or required by law.

Third party links

Occasionally, at our discretion, we may include or offer third party products or services on our Site. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. We urge you to read the privacy policies of other websites before submitting any information to those websites.

How do we protect your information?

Lifeplus has implemented reasonable physical, technical, and administrative security standards to protect personal information from loss, misuse, alteration, or destruction. We strive to protect your personal information against unauthorized access, use or disclosure, using security technologies and procedures, such as encryption and limited access.

Your California privacy rights

If you are a California resident, please see our Lifeplus Privacy Policy for California for additional information.

Do we collect information from children?

Our Site is not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Site. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on the Site or on or through any of its features, including your name or email address. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at

Contacting us

For any questions, or to request further information regarding this Policy, please contact us at:
(800) 572-8446 or (870) 698-2311
Lifeplus International
P.O. Box 3749
Batesville, Arkansas 72501

Changes to our privacy policy

It is our policy to post any changes we make to our Privacy Policy on this page. If we make material changes to how we treat our users' personal information, we will notify you by e-mail to the primary e-mail address you have provided to us. The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable e-mail address for you, and for periodically visiting our Site and this Privacy Policy to check for any changes.